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	<title>Comments on: Thought clarification: JUST DO IT but FOR A REASON</title>
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	<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/</link>
	<description>musings about electronic culture</description>
	<lastBuildDate>Mon, 09 Jan 2012 14:02:10 +0000</lastBuildDate>
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		<title>By: Learning From Shared Twitter Links (Before Trunk.ly&#8217;s Demise) &#171; UK Web Focus</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-10093</link>
		<dc:creator><![CDATA[Learning From Shared Twitter Links (Before Trunk.ly&#8217;s Demise) &#171; UK Web Focus]]></dc:creator>
		<pubDate>Mon, 09 Jan 2012 14:02:10 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-10093</guid>
		<description><![CDATA[[...] blogging, needs an edge, a voice, a riskiness. As long as institutions can retain this – i.e., do it for a reason – then, IMO, things will get more interesting. If they don’t, we’ll probably all be [...]]]></description>
		<content:encoded><![CDATA[<p>[...] blogging, needs an edge, a voice, a riskiness. As long as institutions can retain this – i.e., do it for a reason – then, IMO, things will get more interesting. If they don’t, we’ll probably all be [...]</p>
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		<title>By: The diminishing returns of size &#171; electronic museum</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-9058</link>
		<dc:creator><![CDATA[The diminishing returns of size &#171; electronic museum]]></dc:creator>
		<pubDate>Tue, 28 Sep 2010 09:32:12 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-9058</guid>
		<description><![CDATA[[...] that we needed a JFDI beginning in order to kick start a more strategic conversation, but the reason for doing it should be made very clear right at the beginning. I (shameless plug) talk a lot about this in my [...]]]></description>
		<content:encoded><![CDATA[<p>[...] that we needed a JFDI beginning in order to kick start a more strategic conversation, but the reason for doing it should be made very clear right at the beginning. I (shameless plug) talk a lot about this in my [...]</p>
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		<title>By: Being serious isn&#8217;t the whole answer &#171; electronic museum</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-7930</link>
		<dc:creator><![CDATA[Being serious isn&#8217;t the whole answer &#171; electronic museum]]></dc:creator>
		<pubDate>Tue, 02 Jun 2009 10:54:46 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-7930</guid>
		<description><![CDATA[[...] for so long is at last funded and adopted by institutions. As always, the irritation is more about doing technology for the hell of it rather than looking at how users might really want to interact with our [...]]]></description>
		<content:encoded><![CDATA[<p>[...] for so long is at last funded and adopted by institutions. As always, the irritation is more about doing technology for the hell of it rather than looking at how users might really want to interact with our [...]</p>
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		<title>By: Webnoise &#171; electronic museum</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-7331</link>
		<dc:creator><![CDATA[Webnoise &#171; electronic museum]]></dc:creator>
		<pubDate>Fri, 16 May 2008 21:08:01 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-7331</guid>
		<description><![CDATA[[...] noise and hype&#8230;no, Twitter probably won&#8217;t last..no, you shouldn&#8217;t be on Facebook just because you can&#8230;but the point as far as I see it is this: the social web has signal far above the hype: [...]]]></description>
		<content:encoded><![CDATA[<p>[...] noise and hype&#8230;no, Twitter probably won&#8217;t last..no, you shouldn&#8217;t be on Facebook just because you can&#8230;but the point as far as I see it is this: the social web has signal far above the hype: [...]</p>
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		<title>By: Lucy</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-750</link>
		<dc:creator><![CDATA[Lucy]]></dc:creator>
		<pubDate>Wed, 01 Aug 2007 19:48:17 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-750</guid>
		<description><![CDATA[So many issues - where on earth to start?

I&#039;ve so much sympathy for your frustration, but in some ways it&#039;s a pretty good spot to be in.  At least you have people in the business who know what FB is even if they don&#039;t know how to utilize it (I think!?).  

It&#039;s an incredibly delicate art being able to turn people&#039;s short burst of enthusiasm about something new on the web into a more sustained, practical and beneficial approach - but at least that&#039;s easier than trying to convert people with no understanding what so ever.  If you do crack it though, let me know.

One of the key things I think is a business unit that filters through the ideas that have merit based on priority (ROI, business case, etc).  That doesn&#039;t mean you shouldn&#039;t have a research budget (aka experimental time allocation, etc) but it can be quite handy to give this a number (1 day a week, 1 a month?) so that you&#039;ve got a chance to balance things.  Then let the designers/developers get on and have a go at it - with a UCD focus of course.]]></description>
		<content:encoded><![CDATA[<p>So many issues &#8211; where on earth to start?</p>
<p>I&#8217;ve so much sympathy for your frustration, but in some ways it&#8217;s a pretty good spot to be in.  At least you have people in the business who know what FB is even if they don&#8217;t know how to utilize it (I think!?).  </p>
<p>It&#8217;s an incredibly delicate art being able to turn people&#8217;s short burst of enthusiasm about something new on the web into a more sustained, practical and beneficial approach &#8211; but at least that&#8217;s easier than trying to convert people with no understanding what so ever.  If you do crack it though, let me know.</p>
<p>One of the key things I think is a business unit that filters through the ideas that have merit based on priority (ROI, business case, etc).  That doesn&#8217;t mean you shouldn&#8217;t have a research budget (aka experimental time allocation, etc) but it can be quite handy to give this a number (1 day a week, 1 a month?) so that you&#8217;ve got a chance to balance things.  Then let the designers/developers get on and have a go at it &#8211; with a UCD focus of course.</p>
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		<title>By: Peter</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-610</link>
		<dc:creator><![CDATA[Peter]]></dc:creator>
		<pubDate>Mon, 23 Jul 2007 23:34:10 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-610</guid>
		<description><![CDATA[I got into this facebook thing because colleagues thought it was a good idea to tap into social networks to gain support for the inspired project at Science museum Swindon. It may work, who knows, but also gives me the satisfying opportunity to virtually headbut annoying colleagues.]]></description>
		<content:encoded><![CDATA[<p>I got into this facebook thing because colleagues thought it was a good idea to tap into social networks to gain support for the inspired project at Science museum Swindon. It may work, who knows, but also gives me the satisfying opportunity to virtually headbut annoying colleagues.</p>
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		<title>By: Mike</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-298</link>
		<dc:creator><![CDATA[Mike]]></dc:creator>
		<pubDate>Wed, 04 Jul 2007 16:44:58 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-298</guid>
		<description><![CDATA[John
I agree. Where it gets difficult is in determining the role of RAD and mashup stuff. The argument goes that if we simply listened to our users all the time, we&#039;d probably be back in the days of the text only internet using Lynx browsers and still having our virtual experiences in MUDs. There is a role for technology advocates to play, and it&#039;s being a translator from user requirement to technical solution. As you&#039;d know...
What&#039;s important though is that us &quot;translators&quot; are savvy enough to be able to recommend leading-edge tech to solve those problems in more elegant, *user-friendly* ways; to improve on what has gone before. 
Mike
ps. Facebook groups? moi?
]]></description>
		<content:encoded><![CDATA[<p>John<br />
I agree. Where it gets difficult is in determining the role of RAD and mashup stuff. The argument goes that if we simply listened to our users all the time, we&#8217;d probably be back in the days of the text only internet using Lynx browsers and still having our virtual experiences in MUDs. There is a role for technology advocates to play, and it&#8217;s being a translator from user requirement to technical solution. As you&#8217;d know&#8230;<br />
What&#8217;s important though is that us &#8220;translators&#8221; are savvy enough to be able to recommend leading-edge tech to solve those problems in more elegant, *user-friendly* ways; to improve on what has gone before.<br />
Mike<br />
ps. Facebook groups? moi?</p>
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		<title>By: john morse</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-294</link>
		<dc:creator><![CDATA[john morse]]></dc:creator>
		<pubDate>Wed, 04 Jul 2007 08:30:14 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-294</guid>
		<description><![CDATA[mike
you&#039;re seriously not getting the &quot;if you build it they will come&quot; method of developing new services,.....I jest, the argument that we MUST do this because, well everyone is doing it darhling its just soo street!! has been haunting the industry since some bright sparked added pictures to the internet.
every tool has an audience, in this case USER and its the NEEDS of the USER that shoudl drive new development not the desires of the organisation...which should be the same but, unfortunately, rarely are. 
as a matter of interest on the Facebook front, how many groups are you in....how many do you praticipate in and how many are have no activity at all ???
j
]]></description>
		<content:encoded><![CDATA[<p>mike<br />
you&#8217;re seriously not getting the &#8220;if you build it they will come&#8221; method of developing new services,&#8230;..I jest, the argument that we MUST do this because, well everyone is doing it darhling its just soo street!! has been haunting the industry since some bright sparked added pictures to the internet.<br />
every tool has an audience, in this case USER and its the NEEDS of the USER that shoudl drive new development not the desires of the organisation&#8230;which should be the same but, unfortunately, rarely are.<br />
as a matter of interest on the Facebook front, how many groups are you in&#8230;.how many do you praticipate in and how many are have no activity at all ???<br />
j</p>
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		<title>By: Mike</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-287</link>
		<dc:creator><![CDATA[Mike]]></dc:creator>
		<pubDate>Tue, 03 Jul 2007 21:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-287</guid>
		<description><![CDATA[Hi Jenny

Yeah, I agree that making it happen should be a priority. But I also think that there will be ways of approaching (social) applications like Facebook which are more effective than others. I&#039;d like to see us being both intelligent AND daring about our approaches. ..

Mike]]></description>
		<content:encoded><![CDATA[<p>Hi Jenny</p>
<p>Yeah, I agree that making it happen should be a priority. But I also think that there will be ways of approaching (social) applications like Facebook which are more effective than others. I&#8217;d like to see us being both intelligent AND daring about our approaches. ..</p>
<p>Mike</p>
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		<title>By: paul walk&#8217;s weblog &#187; Blog Archive &#187; Playing in the sandpit, while the novelty lasts</title>
		<link>http://electronicmuseum.org.uk/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-286</link>
		<dc:creator><![CDATA[paul walk&#8217;s weblog &#187; Blog Archive &#187; Playing in the sandpit, while the novelty lasts]]></dc:creator>
		<pubDate>Tue, 03 Jul 2007 15:55:12 +0000</pubDate>
		<guid isPermaLink="false">http://electronicmuseum.wordpress.com/2007/07/02/thought-clarification-just-do-it-but-for-a-reason/#comment-286</guid>
		<description><![CDATA[[...] Ellis says: &#8230;the mashup environment is about playing with technology - it is therefore partially [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Ellis says: &#8230;the mashup environment is about playing with technology &#8211; it is therefore partially [...]</p>
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