Comments on: Pushing MRD out from under the geek rock

By: Linked Data: my challenge « electronic museum

Linked Data: my challenge « electronic museum — Mon, 22 Mar 2010 10:05:11 +0000

[...] with – and a clear advocate of – the opening up data. I’ve blogged about, talked about and written papers about what I’ve come to call MRD (Machine Readable Data). I’ve gone [...]

By: A possible next step for hoard.it? « electronic museum

A possible next step for hoard.it? « electronic museum — Tue, 02 Mar 2010 20:48:13 +0000

[...] shot, it gets things done rapidly and easily and as a consequence has been a cornerstone of the Machine Readable Data web that we see [...]

By: David F. Flanders

David F. Flanders — Wed, 17 Feb 2010 09:00:37 +0000

Couple of notes around should we call it MRD or “structured” content as Google calls it via RichSnippets. And…

@Arun: Don’t need to turn over all content just expose the metadata or other items that will drive traffic to your website, if indeed that is the only viable business model…

Big problem being that we still don’t know what a fluid business model looks like, advertisement is the closest thing we have for adatption to the current Web, but it is my suspcion other models are yet to be found, e.g. hybrid subscription-authorship model, etc.

By: Computing, Cybernetics and Students : Data Is Everything

Computing, Cybernetics and Students : Data Is Everything — Wed, 05 Aug 2009 17:20:12 +0000

[...] over in L&LR, which he discovered from Joss Winn down in CERD, which is originally from Mike Ellis, who presented it at the JISC Digital Content [...]

By: Computing, Cybernetics and Students : Data Is Everything

Computing, Cybernetics and Students : Data Is Everything — Wed, 05 Aug 2009 17:20:12 +0000

[...] over in L&LR, which he discovered from Joss Winn down in CERD, which is originally from Mike Ellis, who presented it at the JISC Digital Content [...]

By: Ten reasons why you should pay attention to the geeks because actually they have something quite important to say which us non-geeky people should be listening to – ../learninglab/joss

Sat, 01 Aug 2009 11:52:02 +0000

[...] Re-broadcasting Mike Ellis’ recent presentation… [...]

By: A World Where No-One Visits Our Web Sites « UK Web Focus

A World Where No-One Visits Our Web Sites « UK Web Focus — Fri, 31 Jul 2009 07:58:07 +0000

[...] by Brian Kelly (UK Web Focus) on 31 July 2009 In a blog post entitled Pushing MRD out from under the geek rock Mike Ellis provides access to the slides he used in a session on “Digging into data: text and [...]

By: James Currall on Events 2.0 and IWMW « IWMW2009 Blog

James Currall on Events 2.0 and IWMW « IWMW2009 Blog — Fri, 24 Jul 2009 08:03:26 +0000

[...] probably disagree with Derek Law who likely wants more control, agree with Mike Ellis whose line on setting content free of the technology used to deliver it is a marvellous breath of fresh [...]

By: The whole NPG / Wikimedia thing « electronic museum

The whole NPG / Wikimedia thing « electronic museum — Wed, 15 Jul 2009 09:11:39 +0000

[...] presentations ← Pushing MRD out from under the geek rock [...]

By: Mike

Mike — Tue, 14 Jul 2009 12:57:20 +0000

@Arun – isn’t the key to success in a news (/ any!) environment finding the content contact points that work for *users* (#6: “Take content to users, not users to content”)?

So RSS as a prime example: I probably have no intention / likelihood of visiting your site for news, but might well add your feed to my feed reader, or have it as part of my desktop news ticker or personalised homepage. Content is delivered to me in a way that suits my way of reading it.

How you monetise this, and whether it is first-line monetisation (ad clicks on the RSS feed; click throughs and then ad clicks; premium content faster / better to subscribers) or second-line monetisation (better Google juice; more click-through to your site; more visibility; brand awareness building etc) depends on the particular scenario.

Clay Shirky’s now infamous post has a lot more to say about newspapers and delivery of news online. I don’t subscribe to all of his views, but they’re interesting nontheless…

re. particular sectors – well, yes, I think everyone should be aware of these approaches, particularly people who look after content rather than those who just do geekery. Whether the approaches work for particular sectors / sites / niche markets is a secondary question. The most important thing IMO is awareness that this is the way things seem to be heading in many areas where rich content is being delivered.